Case Study - Integrating Chinese E-commerce into Latin America
In 2025, we worked with OCASA to enhance its international courier unit, creating a strategic framework to integrate Chinese platforms into Latin American markets with solid operations, compliance, and technology.
- Client
- OCASA
- Year
- Service
- Strategic Consulting, International Logistics, Platform Integration
Overview
In 2025, OCASA partnered with us to strengthen its International Courier operations by integrating Chinese e-commerce platforms into Latin American markets. Unlike a launch from scratch, the project focused on optimizing an already established courier unit — aligning operations, legal/financial frameworks, IT systems, and customer support for high-volume cross-border flows.
Through a structured consulting and training agenda, we worked with OCASA's leadership and teams to design standardized solutions across all key areas, ensuring operational scalability, compliance, and a seamless customer experience.
What we did
- Business Planning & Strategy
- Operations
- Legal, Finance & Collections
- IT & Integrations
- Customer Support
Business Planning & Strategy
Defined short- and medium-term objectives, resource allocation, and a phased roadmap.
Operations
Designed door-to-door service flows (pick & pack, transport, clearance, delivery), with clear cost and time matrices.
Legal, Finance & Collections
Established pre-approved frameworks for duties, taxes, billing, and PSP (Postal Service Provider) use.
IT & Integrations
Roadmapped APIs for tracking, rating, billing, AWB generation, suggested an automated customs classification (Price2B).
Customer Support
Built protocols, FAQs, and training to ensure a consistent experience across international courier and aduanas cases.
- Chinese marketplace integrations initiated
- 2
- Standardized clearance models defined
- 3
- Legal and financial playbook delivered
- 100%
- Cross-functional training workshops completed
- 16