About Sebastian Herrera - Strategic Advisor & Global E-Commerce Expert
I am a strategic advisor to leading logistics companies in Latin America, including Andreani, OCASA, and OCA, where I spearheaded the launch of international courier and postal divisions and enabled the market entry of Chinese e-commerce platforms into the region.
My work has driven growth and efficiency across courier operations, sales, marketing, technology, customer service, legal, and financial functions.
As the Founder & Director of Price2B, a cloud-based e-commerce logistics platform, I help businesses scale globally by offering instant courier rate comparison, cross-docking services across the USA, UK, China, and Argentina, and integrated customs analytics for duties and taxes.
- Countries served through Price2B
- 220+
- Global customers
- 22,000+
- Keynote speeches worldwide
- 30+
- Years of industry experience
- 20+
Career Journey
Founder & Director of a cross-border e-commerce logistics platform serving 220+ countries.
Founder of a global health & cosmetics e-commerce business serving 22,000+ customers across 80 countries.
Held multiple senior roles in Latin America & Caribbean, including Retail E-Commerce Advisor. Led flagship projects such as MercadoLibre's cross-border logistics and Argentina's Exporta Simple program with the Ministry of Production.
Served as Director of Logistics and Director of Statistics at Cámara Argentina de Comercio Electrónico, shaping industry standards and reporting.
Thought Leadership - Public Speaking & Global Impact
With over 30 keynote speeches delivered worldwide, I've presented at major conferences and events across the USA, Mexico, India, Brazil, Australia, Argentina, Ecuador, Peru, and Chile.
- Global Trade Competition. Maneuvering Through Market Dynamics - Understanding how businesses can navigate and compete in the evolving global marketplace.
- Foundations of Global Sales. Navigating Product Manufacturing and Wholesale Purchasing - Strategic insights for building scalable international operations.
- Efficiency in Motion. Mastering International B2C Logistics - Optimizing cross-border operations for maximum efficiency and customer satisfaction.
- Direct Impact. Strategies for Global Direct-to-Consumer Sales - Building successful D2C channels in international markets.
In addition to large-scale conferences, I've hosted hundreds of business events, from NGO presentations to executive workshops. My talks are designed to blend visionary concepts with actionable strategies, leaving audiences engaged, energized, and ready to act.
Global Engagement
Beyond business, I am committed to fostering cross-border collaboration and innovation. I've partnered with NGOs, governments, and multinational corporations — including CEPAL (United Nations), Consejo Federal de Inversiones, Santa Fe Global, Palladium, and many more — to develop programs, policies, and platforms that enable businesses to compete in the global marketplace.
Tell us about your project
Our offices
- Buenos Aires
2185 Fray Santamaria de Oro
CABA, 1425, Argentina - Delaware
501 Silverside Road Suite 105
19809, Wilmington, USA